Result:
We'll consolidate everything into a document that encapsulates the essence of the brand. It will serve as a reference for top managers, employees, partners, and investors, enabling the company to achieve consistency in brand development actions. This document will also function as a creative brief for crafting visual and communication strategies.
Business challenges addressed:
Determining the brand's development vector, differentiation from competitors, market expansion, reaching a new target audience, and reinforcing trustful relationships with the key audience.
Process:
a. Analysis of the current situation and the socio-cultural context.
b. Research of the target audience and competitors.
c. Formation of the brand's character, values, and advantages.
d. Definition of the brand's mission, essence, and insight.
e. Positioning in the market.
Included:
Defining the target audience based on the information provided by the client, competitor analysis, brand character, its values, emotional and rational advantages, mission, brand essence, insight, positioning in the market, and slogan.
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